3 Generations in Wizard Jeans

21 year old Francesca models jeans with her mother & grandmother

Twenty one year old Francesca Louisa Middleman has been modelling the latest styles from the Wizard Jeans collection – along with her mother, Amanda Louisa [46] and her grandmother, Valerie Louisa [70] in what is thought to be the first-ever fashion shoot involving three generations of women from the same family.

The cross-generations project was the brainchild of Wizard Jeans boss Sally as part of a campaign to prove that her figure-enhancing fashion jeans ignore age barriers. She put out the call for a grandmother, daughter and granddaughter trio to model jeans for her website and, after months of searching, finally discovered the three likely lasses, from Chesterfield.

“They are all totally new to modelling,” says Sally Allen. “None of our trio had modelled before but we believe the resultant pictures demonstrate how our jeans look fantastic on three different generations of women.

“As women get older they start to think they won’t look as good in jeans as perhaps they looked when they were in their teens or twenties. These pictures prove that it’s not necessarily the case.”

Amanda Middleton commented; “We all love fashion and share each other’s clothes and shoes as we’re roughly the same sizes. All three of us tend to go for a slightly tailored look. Francesca’s idol is Elle Macpherson while Valerie has always admired Twiggy. My favourite model would be Kate Moss.”